Standout media agencies make their clients’ marketing dollars work harder through innovative media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their ...

For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ...

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. Like CoPilot, which Microsoft brands as ...

Guideline, a global provider of ad intelligence and media plan management solutions, today launched the AI Ingestion Agent in its Media Plan Management platform. The agent takes the spreadsheet media ...

The benefits of AI and generative AI are becoming glaringly evident in the world of media buying and planning, where smarter trendspotting and better targeting and optimization rise quickly to the ...

As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...

US total media ad spend will hit $424.94 billion in 2025, for a growth of 7.5% YoY, per our forecast. While the industry will see some expected deceleration from 2024’s growth of 11.5% fueled by the ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...