Following OpenAI’s announcement to introduce ads in ChatGPT, Anthropic is positioning itself as a clear alternative with a satirical ad campaign. In four short videos, the company pokes fun at AI ...

Goodwipes launched a humorous ad campaign spoofing OpenAI's Astra AI model with their own 'Asstra' concept, highlighting the absurdity of using advanced AI from the toilet. The campaign underscores ...

Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions ...

The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.

Apple last week released iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 with the first set of Apple Intelligence features on the iPhone, iPad, and Mac, including Writing Tools. Within the Writing Tools ...

TiVo's yearly analysis of the top Super Bowl commercials revealed that Ameriquest's ads "Friendly Skies" and "That Killed Him" were the most commonly replayed ads in TiVo households Sunday. TiVo said ...

When a fitness ad is placed right next to an escalator, or a fast-food billboard about crispy chicken appears in front of a cemetery, the sheer irony can make even the most stoic among us crack a ...

The advertising agency has selected a wide range of international ads, including campaigns awarded at international shows such as Cannes, to evaluate whether Chinese consumers' are swayed by humour in ...