Among 5,208 respondents, 27.7 percent said they leave a brand after a garment failure, while 5.9 percent return the item.

Fashion brands may miss the customer-retention effects of garment quality failures because relatively few dissatisfied buyers ...

Consumers hold brands responsible for quality. Over half of respondents (54 per cent) say quality is the brand’s responsibility, nearly double those who point to government regulation (27 per cent).