The ad for Apple's HomeView smart home device is stressing some people out. Ad pros say it has a bigger problem.

On 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

Apple’s new HomeView ad has sparked mixed reactions by showing a family’s chaotic morning instead of its usual polished ...

The company’s return to the smart home seems completely out of touch with how people actually live.

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a ...

Apple, as expected, has introduced advertisements into its Maps navigation app, though you might not notice them at first. The company confirmed in March it would bring ads to Maps and other services, ...

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Apple Maps will begin showing sponsored search results and some ads later this summer, the company confirmed. In addition to sponsored results, Apple said that businesses will be able to place ads in ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's new ad campaign for its Safari browser dramatically highlights privacy concerns with ...

Apple is opening its Maps app to advertising for the first time, and it’s a channel dental practices should understand before their local competitors. But the details matter more than the headline, ...

When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate message was one of continuity: a hardware chief taking the reins at a hardware ...